The trend is beautiful and refreshing.

this indian startup wants you to stop buying expensive running shoes

by:Glory Footwear     2020-05-07
Running is one of the most economical sports activities in the world, because it only needs your body and the desire to run.
Running barefoot, however, is not suitable for everyone.
So the first thing most runners want is a pair of shoes, and once you go through the rabbit hole, you will quickly realize that you will find a pair of long shoes that are reasonably priced
Running is not as easy as it sounds.
Shapecrunch, an Indian startup, wants to change this by moving your attention away from the shoes and moving to the inside of the shoes --the insole.
This is the padded layer inside the shoe and your feet are placed on it.
Shapecrunch makes custom correction for 3D printing, which means customization
It believes that these insoles are more effective in controlling pain and preventing injuries than expensive shoes.
\"The whole industry is not made by doctors, but by marketers . . . . . . When high heels are made, the doctor should stand up and say it is not correct.
This is marketing. You can do everything and sell everything.
This is something we don\'t like, \"Nitin Gandhi
The founder of Shapecrunch told Gadgets 360 during a meeting at the Heal Institute, a sports injury prevention clinic in Khar, a suburb of Mumbai.
\"We haven\'t got into that cool quotient yet.
We mainly sell for people who seek functional products and very good quality from professionals and doctors.
We sell it as a medical device.
Instead of spending rupees, Gandhi said, it would be better to invest in a pair of affordable running shoes and buy a pair of Shapecrunch custom insoles.
Although he clearly has a vested interest in saying this, more than 10,000 of people wear running shoes.
He showed us the insole for shoes worth more than Rs, which illustrates this.
13,000 from popular brands.
The insole of Shapecrunch is thicker, the support is more obvious, and the back is tilted down from left to right.
Gandhi said it was customized according to the needs of a person\'s feet, rather than a mass-produced insole.
Insole for running shoes (left)
And the tailor-made of shapuk lonch. Correction (right)
On the surface, Shapecrunch takes the medical part of the correction very seriously.
The startup works with several doctors to become its medical consultant and sells insoles only through physiotherapy clinics.
How it works
You can place an order through the website of Shapecrunch, or you can get the recommended insole through your physical therapist.
Then you will need to go to one of the physiotherapy sites listed on the website of shampok lunch. “(Other companies)
Used to use a vacuum pad or POP cast where they will impress to make the mold.
This is a very handmade thing. It was a 30-
45 minutes of process.
\"If you finish the work from three different people, the results can be very different,\" Gandhi said . \" He added that Shapecrunch is aiming only for custom correction
\"One is the image of the foot.
\"It was drawn on the side of the shoe,\" he continued . \".
\"The second picture is on the side.
We check how many arches are needed.
And the starting point, the end, everything.
Then we get the post image from where we see how many deviations (in the heel).
We have decided some restrictions on the arches etc.
The company has also provided the physical therapist with a measuring device of 1 feet to measure the exact shoe size and foot width.
The physical therapist will then ask you a few questions about injuries and pain and fill out a form with all the details.
\"The insole is usually something you can wear.
It must be medical equipment from professionals.
\"Those who know what\'s wrong with the foot and how to correct it,\" Gandhi said . \".
\"They have to upload pain areas and pain intensity,\" he added . \".
\"Then you mentioned the same thing on the other side.
Foot pain can actually reach your knee.
We will ask all the questions in the office and the doctor will upload the pictures on the app.
This paper and photo is then sent to Shapecrunch via the app and the company is starting to design your insole.
Its team checks all the data and contacts the physical therapist if anything is missing.
If everything is fine, your insole will be sent to 3D print and ready within four hours.
It was shipped to you after that.
There are two variants of the plug-in, one for formal shoes and one for sneakers.
Shapecrunch offers six
Monthly warranty, it is recommended that you buy a new plug-in when changing your shoes.
Shapecrunch has products all over the world with offices in India, the United States and Singapore.
In India, the price of a pair of insoles is RS.
3,500, the price is more than $200 (roughly Rs. 14,000)
In other markets
Gandhi said the difference is because the Indian market is still in its infancy, and the cost of similar products abroad is far more than $500 (roughly Rs. 28,000).
\"The difference is very simple.
There, the industry is more than $500 in correction.
I met someone yesterday. from the US)
He said there\'s only so much. $200)\"Gandhi said.
He added that it was all about saving time in the United States.
He told about the time he met a corrective doctor at the University of California, San Francisco.
University of California, San Francisco)
He told Gandhi it would take about two hours to make a pair of insoles.
\"He said at the time that I could see a patient, but shaping everything was not what I wanted to do,\" Gandhi recalled . \".
Shapecrunch\'s technology saves physical therapists the cost of getting machine measurements and time because the startup is responsible for making corrective actions.
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